CarGurus expert rating: 4 out of 5
CarGurus user rating: 5.0 out of 5
Percentage of good/great deals available on CarGurus: 42.9%
Overall CarGurus rating:* 4.3 out of 5
Available Listings: Around 80
Average Price: Around £23,000

Audi A8 (2018-present) Pros and Cons

Pros	Cons
Exemplary interior quality	Predictably expensive
Super-spacious long-wheelbase L models	The S8 drinks fuel fast if you make full use of its performance
Relatively discreet and understated	Infotainment not the easiest to use

Quick Summary

The Audi A8 (2018-present) is a technologically advanced and understated luxury saloon that offers a compelling alternative to the Mercedes-Benz S-Class and BMW 7 Series. Available in standard and long-wheelbase L variants, the A8 combines fine looks, exceptional build quality, and effortless performance. The cockpit features a virtual cockpit display and dual touchscreens, whilst all models come equipped with advanced driver aids and safety features. The engine line-up includes 3.0-litre petrol and diesel V6 options, a plug-in hybrid 60 TFSIe with over 30 miles of electric range, and the high-performance S8 with a 563bhp V8 twin-turbo.

The A8 delivers a supple ride quality courtesy of adaptive air suspension and quattro four-wheel drive, making it ideal for executive transport and chauffeur services. The 505-litre boot accommodates long-haul luggage, though the shallow opening and non-folding rear seats limit practicality compared to luxury SUV rivals. Running costs are substantial, but the plug-in hybrid offers tax and fuel savings for city-bound drivers, whilst the diesel 50 TDI provides better economy for longer journeys. The A8 represents good value against comparable rivals, particularly at the upper end of the range.

Best for: Wealthy buyers seeking understated luxury, executive transport, chauffeur services, and those prioritising comfort, technology, and build quality over sportiness.

Not ideal for: Budget-conscious buyers, those requiring maximum practicality, or drivers wanting the easiest infotainment system or most sporting handling.


Comparison vs Key Rivals



The Verdict

You should buy the A8 if: You seek understated luxury, prioritise comfort and technology, require executive transport or chauffeur services, and value exceptional build quality and spaciousness.

Consider alternatives if: You require maximum practicality, prefer the easiest infotainment system, want the most sporting handling, or are budget-conscious.

Competitive Position: The Audi A8 (2018-present) is a fine alternative to the Mercedes-Benz S-Class, blending fine looks, incredible perceived build quality, and effortless performance into a well-rounded package. It offers good value compared to rivals, particularly at the upper end of the model line-up. Whilst the Mercedes-Benz S-Class edges ahead on overall rating and user satisfaction, the A8 provides superior value for money. The BMW 7 Series offers a more intuitive infotainment system, whilst the Porsche Panamera delivers greater sportiness. For those prioritising understated elegance, comfort, and technology without ostentation, the A8 remains a compelling choice.

Read our full Audi A8 Review

*The Overall CarGurus rating: that informs these recommendations is based on CarGurus' proprietary market data from July 2026, CarGurus expert reviews, and CarGurus user reviews.